“What do you know about our company?”
This question separates candidates who are genuinely interested from those running a spray-and-pray job search. Specificity signals preparation and real interest.
Products/business model → Recent news → Culture/values → Your specific connection to it.
Research before every interview — it's non-negotiable.
Example structure: 'You're [core business description]. You serve [primary customers] by [core value proposition]. In terms of what you're building, I've been following [specific product launch or initiative] closely — [specific thing that impressed you].
I also saw your recent [funding round / partnership / article] — that signals to me that you're moving in [direction]. Your approach to [specific thing] is genuinely different from [competitor], and I think it's the right call because [reason].
On the culture side, I read [specific blog post or interview with founder/leader] and [specific thing resonated with you] really resonated. That's the kind of environment where I do my best work.'
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